Telemedicine has made strides in Indiana since the state passed its first major piece of legislation in 2015, regulating the new technology and requiring private payers and Medicaid to cover telehealth services. Today, more hospitals and providers are offering consultations and services through virtual visits than ever before, and more rural Hoosiers are
Telehealth Marketing And Market Analysis Module
People often think of marketing as advertising – the ads you see on billboards, in newspapers, on television or the internet. Or you might think of a sales person pitching their latest invention or discovery on an infomercial. But marketing is much more and it should begin with a market analysis.
The value and importance of a good market analysis cannot be overemphasized. It can be the difference between success and failure of your program.
This module provides information on performing a market analysis and marketing your program.
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